Touchpoints has assisted many organisations across the globe with the development and implementation of their Customer Relationship Management strategy. We have access to some very powerful intellectual property to help us examine an organisations customer-readiness from every perspective – Overall Strategy, Marketing & Communications, Research, IT, Data Management, Customer Experience, Measures, HR, Finance etc. Thereafter we often assist organisations with the implementation of the fundamentals of Customer Management, including the development of Customer Information Plans, defining Moments of Truth in the Customer Relationship, the creation of Customer Journeys to deepen the bonds between the organization and the customer and the creation of Customer Management Dashboards to highlight the efficacy of customer management strategies.
The Touchpoints team were the architects of many of the regions most effective loyalty initiatives including Emirates Skywards, American Express Membership Rewards, Jumeirah Sirius and Etisalat More. Other clients in the UAE who have benefitted from our services include: Aldar, Majid Al Futtaim Group, Nissan, RSA Insurance, General Motors, Yas Marina Circuit, Twofour54, Berkeley Group.
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