Majid Al Futtaim Finance

Majid Al Futtaim Finance commissioned Touchpoints Consulting & Communications to assist them in developing their Customer Management capabilities for their growing credit card and prepaid cards business.

As a new entrant into the fiercely competitive Credit Card and prepaid card market, MAF Finance recognize that their success is dependent upon realizing their vision of: delivering better products, supported by innovative technologies and superior customer experience right across their entire card portfolio. Touchpoints objective was therefore to provide a critical evaluation and set of clear recommendations on how their customer management practices are best able to contribute to their vision.

Touchpoints utilised their SCHEMA diagnostic tool to deliver the following:

  • An assessment of their current customer management practices right across the organization.
  • Benchmark the current enterprise-wide practices against the best proven industry, regional and global standards.
  • Develop a realistic vision for the way ahead for Customer Management within the organization and an implementation plan to get there. This included a clear prioritization of which issues to tackle first to maximize the impact of better customer management on the bottom line within the organisations capabilities.
  • Develop key recommendations on acquisition, value development, retention can be best achieved to meet brand and business objectives whilst minimizing costs to serve.
  • Development of key Customer Management KPIs

About Majid Al Futtaim Finance:
Majid Al Futtaim Finance is a consumer finance company and wholly owned subsidiary of Majid Al Futtaim Ventures.