United Nations Environment Programme

The Convention on the Conservation of Migratory Species of Wild Animals (CMS) is an environmental treaty, sponsored and developed by the United Nations Environment Programme. Also known as the Convention on Migratory species or Bonn Convention, CMS provides a global platform for the conservation of migratory animals and sustainable use of their habitats.

In 2009, the Environment Agency-Abu Dhabi (EAD) and UNEP signed an agreement to establish a UNEP/CMS Office co-located in Abu Dhabi.

The UNEP/CMS office in Abu Dhabi coordinates and administers international agreements and MOUs on the conservation of migratory species and their habitats relating to birds of prey (raptors) throughout their range, in Asia, Africa and Europe; Dugongs and their habitats in the Pacific, Indian Ocean, Gulf & East Africa region; and marine turtles in the North West Indian Ocean region.

Our Task

As a newly formed entity, in a geography new to them, the UNEP office required communications and fundraising assistance for both the Dugong and Raptor Conservation programmes.

We drew upon our considerable expertise in communications, conservation and fundraising to not only create a brand and messaging strategy for both conservation programmes but also all of the physical and digital assets that this new organisation would require.

Perhaps our most important task was the development of a donor acquisition strategy and presentation materials.

Our suggested approach is being implemented to raise awareness about the programmes and raise funds in many signatory states.

UNEP: Founded in 1972, UNEP – the United Nations Environment Programme – acts as a bridge between the UN and individual countries, helping them to implement policies and practices that are environmentally sound.
UNEP is mandated to be the world’s leading authority on environmental matters, setting the global agenda, promoting sustainable development and acting as lead advocate on behalf of the environment.
The UNEP HQ in Nairobi, Kenya is supported by six regional offices and several additional country offices.

CMS: CMS – the Convention on the Conservation of Migratory Species of Wild Animals – works to conserve terrestrial, aquatic and avian migratory wildlife. An international network within the framework of UNEP, CMS has been ratified by 118 parties from all parts of the world.

Within the CMS framework, over 30 individual agreements have been reached, both globally and regionally, to conserve specific groups or individual species.
CMS works in close partnership with its parties, other range states, international organisations, NGOs, corporate business and the media