twofour54 commissioned Touchpoints Consulting & Communications to assist them in developing a Customer Information Strategy for their rapidly growing business.

The Touchpoints solution included:

  • A thorough analysis of existing data sources and data structure.
  • An interrogation of the drivers for data acquisition, current and future uses of data
  • Development of a Customer Information Strategy
  • Development of a data architecture for a single view of customers
  • Identification of the technology requirements to fully implement an online Customer Relationship Management system.
  • Development of a bespoke online CRM system to manage customers across the twofour54 business units.

About twofour54:
twofour54 vision is to enable the development of world-class Arabic media and entertainment content. They offer innovative media and entertainment organizations a full suite of services to establish and grow their business.  twofour54 business is constructed in four pillars: Tadreeb: Training & Development. Ibtikar: Support & funding for new ventures. Intaj: Production & post production services. Tawasol: Shared Services & Property Management.