twofour54 commissioned Touchpoints Consulting & Communications to assist them in developing a Customer Information Strategy for their rapidly growing business.
The Touchpoints solution included:
- A thorough analysis of existing data sources and data structure.
- An interrogation of the drivers for data acquisition, current and future uses of data
- Development of a Customer Information Strategy
- Development of a data architecture for a single view of customers
- Identification of the technology requirements to fully implement an online Customer Relationship Management system.
- Development of a bespoke online CRM system to manage customers across the twofour54 business units.
About twofour54:
twofour54 vision is to enable the development of world-class Arabic media and entertainment content. They offer innovative media and entertainment organizations a full suite of services to establish and grow their business. twofour54 business is constructed in four pillars: Tadreeb: Training & Development. Ibtikar: Support & funding for new ventures. Intaj: Production & post production services. Tawasol: Shared Services & Property Management.